The Summer Collection
Le Sud
Six places on the Côte d'Azur, composed as flowers. A season held at its fullest.
Chapter One
Summer on that coast has very little to do with heat. It is the light.
Clean and high and white by midday. Gold and unhurried by eight in the evening, when tables are laid outside and nobody is in a rush to leave. This collection is an attempt at that — not the postcard, but the temperature.
The Idea
Six places, six compositions
Each arrangement takes a town along the Côte d'Azur and works from its particular colour — the greens of a shaded courtyard, the white of stone at noon, the violet that arrives in the hour before dark.
Every composition exists twice: as the house box, which arrives finished and needs nothing, and as a hand-tied bouquet, which arrives as the florist gathered it and wants a vase. The palette holds; what changes is where it is going.
Chapter Two
Composed the morning it is sent
Nothing here is pre-assembled. In July, a flower that has waited three days is not the same flower.
The Making
One temperature, held
Where a composition is green and white it stays green and white. Where it turns to violet it commits. Mixed, hedged palettes photograph well and disappoint in the room, so the collection does not use them.
Stems are selected each morning and worked the same day. What is not good enough that morning is not sold that day — which is why the collection shifts slightly across the season while the form holds.
The difference between an arrangement that holds for a week and one that collapses in three days is almost entirely decided before it reaches you.
The Atelier · Al Quoz, Dubai
Le Sud
The south itself, and the broadest of the six. Warm, generous and open — for when the message is simply that summer has arrived.
Azur
Named for the coast that gave the colour its name. Cool, clear and luminous, built for a room that catches light.
Menton
The last town before Italy, and the warmest on the coast. Softer and sunnier, with the ease of somewhere never in a hurry.
Villefranche
A deep natural harbour, the water almost still. The quietest of the six — restrained, more interested in form than colour.
Antibes
Old stone, ramparts and a working port. The most structural composition, and the one that reads best at scale.
La Croisette
Cannes, in the evening. The most polished and the most public — composed to be looked at, which is the point.
Chapter Three
Summer, honestly
Dubai in August is the hardest environment of the year for cut stems. This collection is built from flowers chosen for it, not despite it.
Keep it from the vents
In Dubai the cold dry air indoors shortens vase life more than the heat outdoors ever does. Moving an arrangement two metres from an air-conditioning vent can add days to it.
Refresh every second day
Top up a box at the edge rather than over the heads. For a bouquet, change the water and trim two centimetres from the stems at an angle.
Remove what fades first
One spent bloom accelerates the rest. Taking it out early is the single easiest way to keep the arrangement reading well into its second week.
