Store Red Velvet Cake in the refrigerator as soon as possible. Best eaten within 24 to 48 hours of delivery.

Remove from the fridge 15 to 20 minutes before serving to allow it to come to room temperature — this makes a noticeable difference to flavour.

Keep away from strongly scented items in the fridge. Fresh cakes absorb aromas from neighbouring food.

Do not leave at room temperature for more than two hours — cream fillings and fresh toppings are perishable.

Consume within the freshness window provided. Quality and safety both decline beyond 48 hours, particularly for cream or custard-filled varieties.