The history of gifting flowersAs Wikipedia says: The first floral wire service, established by a group of 15 US florists in 1910, was Florists’ Telegraph Delivery Service (FTD). The group was formed as a cooperative and was mutually owned by its members. Members exchanged orders via telegraph messages and hence the name ‘wire service’ was used to identify the order exchange, business model. In 1965, with the introduction of international order sending, FTD changed its name to Florists’ Transworld Delivery. In the 1920s, a group of British florists formed a similar ‘Flowers by Wire’ group. This group, also a business cooperative and affiliated with FTD, began operating under the name Interflora in 1953. By the 1970s, most European countries had their own Interflora units. In addition to the cooperatives, independently owned and operated for-profit companies built their own proprietary networks including Teleflora and 1-800-Flowers with their BloomNet division.
What is online flower delivery?Just like everything else, the act of giving flowers has a rich history. With that in mind, let’s take a look at how gifting flowers has changed over time. History, myths, and tales dating back to ancient Greece, Rome, China, and Egypt show that flowers were an essential aspect of social customs. During these times, it was through that emotions could most easily be expressed through the giving of flowers. Furthermore, Greek mythology is full of information regarding certain flowers being representations of gods and goddesses. The tradition of giving flowers carried on to the Middle Ages, especially among the English and the French. It is believed that the tradition of giving a meaning to each type of flower was started in Europe after it was witnessed being done in Turkey.
What to look at when ordering flowers onlineSo you want to buy your bae a Bouq, but you’re overwhelmed with choices. Roses, sunflowers, and tulips, oh my! Maybe you decide to try and order an online flower delivery, but the options online are limitless! You’re trying to do something nice for your boo, but you have no idea where to start when it comes to buying flowers online, and you don’t want to waste your money on something they won’t like. Don’t worry – if you consider the following fundamentals, you’ll know how to choose a bouquet that will make your favorite person’s day.
How much money should I spend?
Where should I send the flowers?
I want to send roses, but there are so many colors! What do I do?
- Red roses are the ultimate symbol of love. Are you trying to woo your boo? Red roses are super romantic.
- Pink roses symbolize admiration, joy, and happiness. Whether you want to send a Bouq to your friend or to your significant other to spread some joy into their day, pink roses are a good option!
- Yellow roses are a symbol of friendship. Does your BFF need some cheering up? Yellow roses are a great option! Are you trying to romance a potential new girlfriend or boyfriend? Yellow roses may be sending some mixed signals.
- White roses are symbolic of purity and are often used at weddings. Unless wedding bells are about to be ringing, maybe don’t get ahead of yourself and save the white roses for another time.
When in doubt, personalize it!
- Don’t overthink it!